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The Topless Outlaw Dirt Racing Series has landed Jail Breaker Potato Chips as the title sponsor ahead of the tour’s seventh season, series owner Scott Pass announced this evening.

The London, Ky.-based potato chip brand was founded by Laurel County Jailer Jamie Mosley, a 55-year-old who began racing dirt cars as a teenager and has competed on NASCAR’s Nationwide Series and Camping World Truck Series along with the ARCA Menards Series. He founded the chip maker with its seasoned Cell Boss Blend in 2021 and sells them in 12 states at groceries, convenience stores and concessions stands at dirt tracks.

“We’ve been watching the growth of the Topless Outlaws Series over the last couple years and we’ve seen their fan base continue to grow,” Mosley said in a series release. “I think partnering with the series will help to continue introducing our Jail Breaker Potato Chips through increased exposure to brand loyal consumers we call race fans. There's nothing I love more than watching great Dirt Late Model racing and we are excited to be a part of the Topless Outlaws Series this year.”

Tennessee-based series owner Scott Pass said he’s “gotten to know Jamie over the course of the past few months and with his background of being a racer himself and the incredible product he has with the Jail Breaker brand, it just fits perfectly with our series.”

The Limited Late Model tour kicks off its season April 26 at North Georgia Speedway in Chatsworth, Ga., for the 75th race. The tour has had 30 winners with Cory Hedgecock of Loudon, Tenn., the winningest driver with 14 victories. Austin Neely of New Tazewell, Tenn., is the reigning series champion.