The World Racing Group today announced that Hulk Hogan-founded Real American Beer is the new title sponsor of the World of Outlaws Late Model Series with a multiyear agreement amid the tour’s 24th season.

The national tour, which also announced presenting sponsorship from streaming provider DIRTVision, will make its debut as the newly branded World of Outlaws American Beer Late Models presented by DIRTVision on April 25 at Talladega Short Track in Eastaboga, Ala., during the Alabama Gang 100 weekend.

Real American Beer was founded last June by the professional wrestling legend Hogan, who said that his company "was built for the folks who pack the stands at World of Outlaws races” and that “we’re fired up to be part of something this big at the heart of American racing.”

“Hulk Hogan and Real American Beer share our passion of uniting a fanbase with a product everyone can enjoy,” said Brian Carter, CEO of World Racing Group. “This is an exciting partnership not only for the World of Outlaws, but also the dirt racing community as we work together to enhance the race day experience for all fans and showcase what the World of Outlaws and Real American Beer have to offer to new fans. This includes their at-home experience when they’re watching every race live on DIRTVision.”

In addition to serving as the title sponsor for the World of Outlaws, the company will also be the official beer for the World of Outlaws NOS Energy Drink Sprint Car Series, Super DIRTcar Series, American Sprint Car Series and Xtreme Outlaw Midget Series presented by Toyota.

“This partnership goes beyond racing — it’s about being present in the places that matter to our customers,” said James Case, senior vice president of partnerships at Real American Beer. “The World of Outlaws is one of the most passionate communities in American sports. It’s a natural fit for Real American Beer and a big step in our national expansion.”

Real American Beer replaces Case, the construction company that served as the national tour's title sponsor from 2022-2024.