Beware desocialization
As an avid believer in the uses and positives of using social media outlets to promote and build our sport, I must admit that I am guilty of the very thing that happened in the story I am about to tell you.
I went so far as to write a couple of previous columns about social media and sung praises of those that I thought had done a good job using social media to their advantage. I have even included a section about the use of social media in some of the race promotion seminars that I participate MORE